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WEBSITES
%
US BUSINESSES WITHOUT A WEBSITE
Having a website is not only important for your business’ name and brand recognition, but it can also help in lead generation and conversion.
%
Poor user experience drives users to go with competitors instead
A badly designed and optimized website does more than frustrate users. It actively drives 50% of potential customers straight into your competitors’ arms. That’s quite a bit of revenue, considering each shopper spends around $3.39 per visit on average. Don’t think user experience is a one-time thing either. Consistently improve your user experience, as around 80% of a business’ profits come from 20% of existing customers.
%
of people will stop interacting with a poorly designed site
Instead of trying to navigate through a poorly planned, organized, and designed website, 38% will head to the hundreds, if not thousands, of other sites out there that offer the same things—minus the headache. Don’t waste the opportunity to convert your viewers by having them bounce off the page before they’ve even begun, and design a good-looking website.
%
of traffic is directed through Google
Part of SEO is knowing which search engine you’re optimizing for. For example, if your business is conducted primarily on Amazon, you’ll also want to optimize your listings for Amazon’s search engine. Almost 70% of the world’s web traffic goes through Google, so small businesses should optimize their websites to be relevant to Google’s algorithm.
%
of people will stop engaging with a slow website
More than having high-quality images, optimizing your site means making sure those images load fast. In fact, many users expect a maximum of two seconds of loading time for each webpage (and that’s on the slower end). While having a visually impactful website is always great, if your audience doesn’t wait around to see it, then it still doesn’t do its job.
%
more time on web pages with video content
If you’re having a hard time lowering your bounce rate, try including videos in your content. Studies show that users spend 88% more time on pages with videos. Not only are videos generally more engaging, but users usually prefer watching videos to reading long blocks of text. However, use this tip sparingly. Don’t fill your site up with videos—not only is this more annoying than helpful, but it will also slow down your page loading speeds.
WHAT ABOUT THE 71% OF BUSINESSES THAT HAVE A WEBSITE?
%
OF USERS CONSIDER WEBSITE DESIGN #1 DETERMINING THE BUSINESS' CREDITIBILTY
%
BUSINESSES PLANNING ON UPDATING SEO
%
BUSINESSES PLANNING ON INCREASING SOCIAL
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Lessons from Steve
OWNER OF MYMARKETING DESIGNS & THE BEE
47% of TikTok users are between ages 10-29
When you compare this data to last year’s figure — 62% — it shows the platform’s user base is aging up, with 42% of users aged 30-49.
This means that TikTok is no longer just a platform for Gen Z and younger audiences. It’s a cross-generational app that gives brands access to audiences from all age groups. Make sure you get creative with your content and use TikTok trends effectively and authentically.
TikTok has over 1 billion monthly active users
Recently, TikTok announced that it hit over 1 billion monthly active users. While the platform doesn’t have as many users as social media giants like Facebook, Instagram and YouTube, it has grown considerably over the past year, seeing a 45% growth compared to the previously reported figure of 689 million monthly active users (MAU) in July 2020.
90% of TikTok users access the app everyday
In another tribute to TikTok’s highly engaged community, 9 in 10 users log onto TikTok multiple times every day. It’s always important to see an engaged and active user base on a platform that you plan to market on, and TikTok definitely has that to offer
Creating a TikTok
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Step 1: The Hook
Step 2: The Journey
Step 3: Climax
Step 4: Resolution
What’s a good hook?
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%
OF ALL WEBSITE TRAFFIC WILL BE ONLINE VIDEO BY END OF 2022
%
of businesses use video as a marketing tool.
%
Increase in video marketing services since 2016
minutes are viewed by the average person will every day watching online videos in 2022.
How to capture
SOCIAL MEDIA
CONTENT IS KING