LET’S BEGIN

TAKE OUT YOUR SMARTPHONE, TABLET, OR LAPTOP

FACEBOOK CHECK IN

OUR SYSTEM

R & D

W

TARGET MARKET | DEMOGRAPHIC | GEOGRAPHIC

W

MEDIA TYPE

W

PLATFORM

W

CREATION / CURATION

STRATEGIC PLANNING & SCHEDULING

W

GRAPHIC & VIDEO DESIGNS

W

DAILY | WEEKLY | MONTHLY

W

HOLIDAYS | EVENTS

W

PARTNERSHIPS | COLLABORATION

IMPLEMENTATION & EXECUTION

W

POSTING CONTENT

W

CUSTOMER SERVICE

W

ADJUSTMENTS | RE-DEPLOYS

W

SCALING

QUESTIONS

WEBSITES  

WEBSITES

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

%

US BUSINESSES WITHOUT A WEBSITE

%

COST PROHIBITIVE

%

CONSUMERS THAT SHOP AND SEARCH ONLINE

WHAT ABOUT THE 54% OF BUSINESSES THAT HAVE A WEBSITE?

IMPORTANT PARTS OF YOUR WEBSITE DESIGN AND CONTENT

%

WEBSITE NOT MOBILE RESPONSIVE

%

BUSINESSES PLANNING ON UPDATING SEO

%

BUSINESSES PLANNING ON INCREASING SOCIAL

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

WHAT SHOULD I FOCUS ON?

KEEP IT SIMPLE, KEEP IT CLEAN

COLOR

COLOR PALETTE. PRIMARY AND ACCENTS

SEE

READABILITY

FONT SELECTION AND TYPOGRAPHY

SEE

IMAGERY

PICTURES ARE WORTH A THOUSAND WORDS

SEE

CONTENT IS KING

start blogging

Lessons from Jim Hinckley

AUTHOR & HISTORIAN

WHERE DO I BEGIN?

DIY

or

PRO

WHY WORDPRESS? WHAT’S OPEN SOURCE?

E

WordPress is open-source

E

Truly Customizable Appearance

E

WordPress is easy to use

E

WordPress Provides a Built-In Blogging Platform

E

WordPress Is Secure

E

It is Flexible & Tons of Plugin

E

WordPress is mature

E

Scalable, WordPress Grows With Your Business

E

Say Goodbye to Hand Coding

QUESTIONS

SOCIAL MEDIA

SOCIAL MEDIA

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

CONTENT IS KING

creation & curation

July 8th, 2017

REACHED 4,514 PEOPLE

July 3rd, 2017

REACHED 14,591 PEOPLE

October 8th, 2017

REACHED 12,546 PEOPLE

July 4th, 2017

REACHED 6,291 PEOPLE

June 24th, 2017

REACHED 5,766 PEOPLE

Sept, 2016

REACHED 58,726 PEOPLE

Lessons from Art Stiers

OWNER OF LA SOUNDS/ DJ ON THE KNACK

WHY IS VIDEO SO IMPORTANT?

QUESTIONS

VIDEO MARKETING

VIDEO MARKETING

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

WHERE DO I BEGIN?

DIY

or

PRO

NOW ~FACEBOOK LIVE

R & D

STRATEGIC PLANNING & SCHEDULING

IMPLEMENTATION & EXECUTION

Tools of the Trade

WEBSITE + SOCIAL MEDIA + VIDEO

WEBSITE

(Free) www.Coolors.co,  (Free) www.FontPair.co, (Free) FastStone Photo Re-Sizer, (Paid) Adobe PhotoShop, (Free) WordPress, (Free) Google Analytics, (Free) Google Webmaster Tools

SOCIAL MEDIA

Pixomatic, Animoto, Lumyer, Adobe spark, Flipagram, Ripl, Legend, Facebook Pages mobile App, (Free) GIPHY App, (Free with Limited features) Canva, (Free with limited features) Hootsuite

VIDEO MARKETING

Animoto, Lumyer, Adobe spark, Flipagram, Ripl, (Paid) Adobe Premier Pro, (Paid) iMovie, (Free) GoPro Video Suite

QUESTIONS