LET’S BEGIN
TAKE OUT YOUR SMARTPHONE, TABLET, OR LAPTOP

FACEBOOK CHECK IN

OUR SYSTEM
R & D
W
TARGET MARKET | DEMOGRAPHIC | GEOGRAPHIC
W
MEDIA TYPE
W
PLATFORM
W
CREATION / CURATION
STRATEGIC PLANNING & SCHEDULING
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GRAPHIC & VIDEO DESIGNS
W
DAILY | WEEKLY | MONTHLY
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HOLIDAYS | EVENTS
W
PARTNERSHIPS | COLLABORATION
IMPLEMENTATION & EXECUTION
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POSTING CONTENT
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CUSTOMER SERVICE
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ADJUSTMENTS | RE-DEPLOYS
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SCALING
QUESTIONS
WEBSITES  

WEBSITES

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

%

US BUSINESSES WITHOUT A WEBSITE

%

COST PROHIBITIVE

%

CONSUMERS THAT SHOP AND SEARCH ONLINE

WHAT ABOUT THE 54% OF BUSINESSES THAT HAVE A WEBSITE?
IMPORTANT PARTS OF YOUR WEBSITE DESIGN AND CONTENT

%

WEBSITE NOT MOBILE RESPONSIVE

%

BUSINESSES PLANNING ON UPDATING SEO

%

BUSINESSES PLANNING ON INCREASING SOCIAL

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

WHAT SHOULD I FOCUS ON?
KEEP IT SIMPLE, KEEP IT CLEAN
COLOR
COLOR PALETTE. PRIMARY AND ACCENTS
SEE
READABILITY
FONT SELECTION AND TYPOGRAPHY
SEE
IMAGERY
PICTURES ARE WORTH A THOUSAND WORDS
SEE

CONTENT IS KING

start blogging

Lessons from Jim Hinckley
AUTHOR & HISTORIAN
WHERE DO I BEGIN?
DIY
or
PRO
WHY WORDPRESS? WHAT’S OPEN SOURCE?
E
WordPress is open-source
E
Truly Customizable Appearance
E
WordPress is easy to use
E
WordPress Provides a Built-In Blogging Platform
E
WordPress Is Secure
E
It is Flexible & Tons of Plugin
E
WordPress is mature
E
Scalable, WordPress Grows With Your Business
E
Say Goodbye to Hand Coding
QUESTIONS
SOCIAL MEDIA

SOCIAL MEDIA

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

CONTENT IS KING

creation & curation

Lessons from Steve

OWNER OF MYMARKETING DESIGNS & THE BEE

WHY IS VIDEO SO IMPORTANT?
QUESTIONS
VIDEO MARKETING
VIDEO MARKETING
THE NEED TO KNOWS AND WHY IT’S IMPORTANT
WHERE DO I BEGIN?
DIY
or
PRO
NOW ~FACEBOOK LIVE
R & D
STRATEGIC PLANNING & SCHEDULING
IMPLEMENTATION & EXECUTION
Tools of the Trade
WEBSITE + SOCIAL MEDIA + VIDEO
WEBSITE
(Free) www.Coolors.co,  (Free) www.FontPair.co, (Free) FastStone Photo Re-Sizer, (Paid) Adobe PhotoShop, (Free) WordPress, (Free) Google Analytics, (Free) Google Webmaster Tools
SOCIAL MEDIA
Pixomatic, Animoto, Lumyer, Adobe spark, Flipagram, Ripl, Legend, Facebook Pages mobile App, (Free) GIPHY App, (Free with Limited features) Canva, (Free with limited features) Hootsuite
VIDEO MARKETING
Animoto, Lumyer, Adobe spark, Flipagram, Ripl, (Paid) Adobe Premier Pro, (Paid) iMovie, (Free) GoPro Video Suite
QUESTIONS