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Bullhead City/ Mohave Valley Assn. of REALTORS

Let’s Get Checked In

OUR SYSTEM
R & D
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TARGET MARKET | DEMOGRAPHIC | GEOGRAPHIC
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MEDIA TYPE
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PLATFORM
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CREATION / CURATION
STRATEGIC PLANNING & SCHEDULING
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GRAPHIC & VIDEO DESIGNS
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DAILY | WEEKLY | MONTHLY
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HOLIDAYS | EVENTS
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PARTNERSHIPS | COLLABORATION
IMPLEMENTATION & EXECUTION
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POSTING CONTENT
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CUSTOMER SERVICE
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ADJUSTMENTS | RE-DEPLOYS
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SCALING
WEBSITES  

WEBSITES

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

%

US BUSINESSES WITHOUT A WEBSITE

Having a website is not only important for your business’ name and brand recognition, but it can also help in lead generation and conversion.

%

Poor user experience drives users to go with competitors instead

A badly designed and optimized website does more than frustrate users. It actively drives 50% of potential customers straight into your competitors’ arms. That’s quite a bit of revenue, considering each shopper spends around $3.39 per visit on average. Don’t think user experience is a one-time thing either. Consistently improve your user experience, as around 80% of a business’ profits come from 20% of existing customers.

%

of people will stop interacting with a poorly designed site

Instead of trying to navigate through a poorly planned, organized, and designed website, 38% will head to the hundreds, if not thousands, of other sites out there that offer the same things—minus the headache. Don’t waste the opportunity to convert your viewers by having them bounce off the page before they’ve even begun, and design a good-looking website.

%

of traffic is directed through Google

Part of SEO is knowing which search engine you’re optimizing for. For example, if your business is conducted primarily on Amazon, you’ll also want to optimize your listings for Amazon’s search engine. Almost 70% of the world’s web traffic goes through Google, so small businesses should optimize their websites to be relevant to Google’s algorithm.

%

of people will stop engaging with a slow website

More than having high-quality images, optimizing your site means making sure those images load fast. In fact, many users expect a maximum of two seconds of loading time for each webpage (and that’s on the slower end). While having a visually impactful website is always great, if your audience doesn’t wait around to see it, then it still doesn’t do its job.

%

more time on web pages with video content

If you’re having a hard time lowering your bounce rate, try including videos in your content. Studies show that users spend 88% more time on pages with videos. Not only are videos generally more engaging, but users usually prefer watching videos to reading long blocks of text. However, use this tip sparingly. Don’t fill your site up with videos—not only is this more annoying than helpful, but it will also slow down your page loading speeds.

WHAT ABOUT THE 71% OF BUSINESSES THAT HAVE A WEBSITE?

IMPORTANT PARTS OF YOUR WEBSITE DESIGN AND CONTENT

%

OF USERS CONSIDER WEBSITE DESIGN #1 DETERMINING THE BUSINESS' CREDITIBILTY

%

BUSINESSES PLANNING ON UPDATING SEO

%

BUSINESSES PLANNING ON INCREASING SOCIAL

BEFORE

AFTER

WHAT SHOULD I FOCUS ON?
KEEP IT SIMPLE, KEEP IT CLEAN
COLOR
COLOR PALETTE. PRIMARY AND ACCENTS
SEE
READABILITY
FONT SELECTION AND TYPOGRAPHY
SEE
IMAGERY
PICTURES ARE WORTH A THOUSAND WORDS
SEE

CONTENT IS KING

start blogging

Lessons from Jim Hinckley
AUTHOR & HISTORIAN
WHERE DO I BEGIN?
DIY
or
PRO
WHY WORDPRESS? WHAT’S OPEN SOURCE?
E
WordPress is open-source
E
Truly Customizable Appearance
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WordPress is easy to use
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WordPress Provides a Built-In Blogging Platform
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WordPress Is Secure
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It is Flexible & Tons of Plugin
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WordPress is mature
E
Scalable, WordPress Grows With Your Business
E
Say Goodbye to Hand Coding
QUESTIONS
SOCIAL MEDIA

SOCIAL MEDIA

THE NEED TO KNOWS AND WHY IT’S IMPORTANT

CONTENT IS KING

creation & curation

Lessons from Steve

OWNER OF MYMARKETING DESIGNS & THE BEE

47% of TikTok users are between ages 10-29

When you compare this data to last year’s figure — 62% — it shows the platform’s user base is aging up, with 42% of users aged 30-49.

This means that TikTok is no longer just a platform for Gen Z and younger audiences. It’s a cross-generational app that gives brands access to audiences from all age groups. Make sure you get creative with your content and use TikTok trends effectively and authentically.

TikTok has over 1 billion monthly active users

Recently, TikTok announced that it hit over 1 billion monthly active users. While the platform doesn’t have as many users as social media giants like Facebook, Instagram and YouTube, it has grown considerably over the past year, seeing a 45% growth compared to the previously reported figure of 689 million monthly active users (MAU) in July 2020.

90% of TikTok users access the app everyday

In another tribute to TikTok’s highly engaged community, 9 in 10 users log onto TikTok multiple times every day. It’s always important to see an engaged and active user base on a platform that you plan to market on, and TikTok definitely has that to offer

Creating a TikTok

LET’S GET VERTICAL

Step 1: The Hook

Step 2: The Journey

Step 3: Climax

Step 4: Resolution

What’s a good hook?

 

Problems

How To?

Learned the hard way, learn from me.

Experience more

Expert advice

iphone-front
WHY IS VIDEO SO IMPORTANT?

%

OF ALL WEBSITE TRAFFIC WILL BE ONLINE VIDEO BY END OF 2022

%

of businesses use video as a marketing tool.

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Increase in video marketing services since 2016

minutes are viewed by the average person will every day watching online videos in 2022.

WHERE DO I BEGIN?
DIY
or
PRO

How to capture

R & D
STRATEGIC PLANNING & SCHEDULING
IMPLEMENTATION & EXECUTION
Tools of the Trade
WEBSITE + SOCIAL MEDIA + VIDEO
WEBSITE
(Free) www.Coolors.co,  (Free) www.FontPair.co, (Free) FastStone Photo Re-Sizer, (Paid) Adobe PhotoShop, (Free) WordPress, (Free) Google Analytics, (Free) Google Webmaster Tools
SOCIAL MEDIA
Pixomatic, Animoto, Lumyer, Adobe spark, Flipagram, Ripl, Legend, Facebook Pages mobile App, (Free) GIPHY App, (Free with Limited features) Canva, (Free with limited features) Hootsuite
VIDEO MARKETING
Animoto, Lumyer, Adobe spark, Flipagram, Ripl, (Paid) Adobe Premier Pro, (Paid) iMovie, (Free) GoPro Video Suite
QUESTIONS