LET’S BEGIN
TAKE OUT YOUR SMARTPHONE, TABLET, OR LAPTOP
FACEBOOK CHECK IN
OUR SYSTEM
R & D
TARGET MARKET | DEMOGRAPHIC | GEOGRAPHIC
MEDIA TYPE
PLATFORM
CREATION / CURATION
STRATEGIC PLANNING & SCHEDULING
GRAPHIC & VIDEO DESIGNS
DAILY | WEEKLY | MONTHLY
HOLIDAYS | EVENTS
PARTNERSHIPS | COLLABORATION
IMPLEMENTATION & EXECUTION
POSTING CONTENT
CUSTOMER SERVICE
ADJUSTMENTS | RE-DEPLOYS
SCALING
QUESTIONS
WEBSITES 
WEBSITES
THE NEED TO KNOWS AND WHY IT’S IMPORTANT
%
US BUSINESSES WITHOUT A WEBSITE
%
COST PROHIBITIVE
%
CONSUMERS THAT SHOP AND SEARCH ONLINE
WHAT ABOUT THE 54% OF BUSINESSES THAT HAVE A WEBSITE?
IMPORTANT PARTS OF YOUR WEBSITE DESIGN AND CONTENT
%
WEBSITE NOT MOBILE RESPONSIVE
%
BUSINESSES PLANNING ON UPDATING SEO
%
BUSINESSES PLANNING ON INCREASING SOCIAL
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
WHAT SHOULD I FOCUS ON?
KEEP IT SIMPLE, KEEP IT CLEAN
COLOR
COLOR PALETTE. PRIMARY AND ACCENTS
READABILITY
FONT SELECTION AND TYPOGRAPHY
IMAGERY
PICTURES ARE WORTH A THOUSAND WORDS
CONTENT IS KING
start blogging
Lessons from Jim Hinckley
AUTHOR & HISTORIAN
WHERE DO I BEGIN?
DIY
or
PRO
WHY WORDPRESS? WHAT’S OPEN SOURCE?
WordPress is open-source
Truly Customizable Appearance
WordPress is easy to use
WordPress Provides a Built-In Blogging Platform
WordPress Is Secure
It is Flexible & Tons of Plugin
WordPress is mature
Scalable, WordPress Grows With Your Business
Say Goodbye to Hand Coding
QUESTIONS
SOCIAL MEDIA
SOCIAL MEDIA
THE NEED TO KNOWS AND WHY IT’S IMPORTANT
CONTENT IS KING
creation & curation
July 8th, 2017
REACHED 4,514 PEOPLE
July 3rd, 2017
REACHED 14,591 PEOPLE
October 8th, 2017
REACHED 12,546 PEOPLE
July 4th, 2017
REACHED 6,291 PEOPLE
June 24th, 2017
REACHED 5,766 PEOPLE
Sept, 2016
REACHED 58,726 PEOPLE
Lessons from Art Stiers
OWNER OF LA SOUNDS/ DJ ON THE KNACK
WHY IS VIDEO SO IMPORTANT?
QUESTIONS
VIDEO MARKETING
VIDEO MARKETING
THE NEED TO KNOWS AND WHY IT’S IMPORTANT
WHERE DO I BEGIN?
DIY
or
PRO
NOW ~FACEBOOK LIVE
R & D
STRATEGIC PLANNING & SCHEDULING
IMPLEMENTATION & EXECUTION
Tools of the Trade
WEBSITE + SOCIAL MEDIA + VIDEO
WEBSITE
(Free) www.Coolors.co, (Free) www.FontPair.co, (Free) FastStone Photo Re-Sizer, (Paid) Adobe PhotoShop, (Free) WordPress, (Free) Google Analytics, (Free) Google Webmaster Tools
SOCIAL MEDIA
Pixomatic, Animoto, Lumyer, Adobe spark, Flipagram, Ripl, Legend, Facebook Pages mobile App, (Free) GIPHY App, (Free with Limited features) Canva, (Free with limited features) Hootsuite
VIDEO MARKETING
Animoto, Lumyer, Adobe spark, Flipagram, Ripl, (Paid) Adobe Premier Pro, (Paid) iMovie, (Free) GoPro Video Suite
QUESTIONS
