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a digital-first approach to strategy and creative

Getting Started

Here's an overview of what we need and a process overview to help guide you along before we begin!
Step One
Step One

Goal Identifying

We work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is.

Step Two
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Step Two

Scope Defining

Once we know the site’s goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.

Step Three
Step Three

Sitemap + Wireframe Creation

With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

Step Four
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Step Four

Content Creation

Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with for our next stage:

Step Five
Step Five

Visual Design & Development

With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.

Step Six
Step Six

Testing

By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.

Step Seven
Step Seven

Launch!

Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it’s time to break out the bubbly.

1) What I need to get started

Your Logo

PDF, EPS or high res JPEG or PNG if possible.

Hosting Credentials

Your hosting account login and/or Cpanel username and password.

Wordpress Login

An administrator login to your current WordPress site. (if this is a redesign of the WordPress site)

Images & Pictures

Current and/or new images and pictures you’d like to use on the new site.
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Content

Page content and any updated verbiage/information for the site.

Style Guide

Brand style guide, colors or any specific design requirements.
These items can be uploaded to your Google Drive folder.

1) Google Drive

Google Drive is an awesome online platform for communication and project management. This will help alleviate content and images being lost in long email threads. Everyone loves email threads…right?! Once your project is underway, you’ll receive an email to set up your Google Drive if you haven’t already have one and we’ll be off and running!

What is Google Drive? Here’s a link explaining it  (LINK)